Top positive review
3 people found this helpful
Does Exactly What It Says On The Tin... Brilliantly
on 27 February 2014
"The book is aimed at the student and to researchers and others who wish to learn how this field is structured."
So Mr Senior buyer... what are you doing reading it and expecting it do be something it doesn't set out to be? Did the authors run over your cat on the way to the book launch.
"Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts." Perhaps you're just a cheap troll?
As all others so far have noted, clear, concise and a big help to those studying or just starting out in the field.
Even the title says: "Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management)"
So many books overwhelm those starting out in fashion with a plethora of terms seemingly aimed at making the reader feel inadequate for their lack of knowledge. This one provides an excellent introduction... exactly what it says on the tin!