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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent amount of information in one book., 28 Jan. 2012
This review is from: Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range) (Paperback)
As a student studying design and advertising, this book breaks down sections with relevant case studies and imagery giving you a real understanding of how advertising and branding work together. The student exercises are brilliant for summing up each section in the book and are useful as a guide, for when you start working on briefs. I would recommend this book to any design students, wether it be for a background read or as a refresher to what you already know!
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5.0 out of 5 stars Five Stars, 30 July 2014
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This review is from: Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range) (Paperback)
Excellent Book.
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