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3 of 3 people found the following review helpful
5.0 out of 5 stars Basics Design 04 - IMAGE by Gavin Ambrose and Paul Harris - Another graphic design bull's eye for Ava Publishing!, 2 Mar 2011
This is one of the DESIGN books from Ava Academia's celebrated "Basics" series.

Is it for me?

Ava traditionally focuses on "student" readership which may appear niche in its focus but one should really apply the principle that "all life is learning" and then Ava books have a much wider application than just your traditional student at university or college.

I for one, am a director/owner of a small freelance design agency and I find their Basics range excellent reference books for me and my staff. I have most of their Basics - Design series to hand for quick references, to substantiate current understanding of design terms and standards, and of course to settle any design "arguments". ;)

What it covers:

The principal chapters - The Basics, Techniques, What Images Mean, Using Images, Images in Practice and Mark Making.

Things that stand out for me:

* Brilliant, succinct definitions.
* The book itself is testament to exquisite high quality print production and design.
* The sample artwork used to illustrate the various definitions, processes and design concepts are from cutting edge design agencies.

Why would I recommend this book?

* Very useful for interns and juniors to get up to speed with agency lingo and technical processes in graphic design and production.
* A excellent aid to use when illustrating different printing options to clients.
* And like with many of the collaborative publishing efforts from Gavin Ambrose and Paul Harris this book is full of artistic inspiration.

Is it value for money?

Yes! As always with Ava Publishing this book is definitely worth your pennies.

What next?

On my wish list - Basics Design 05 - COLOUR, not to mention the more advanced reader of the series - The Production Manual - A Graphic Design Handbook.
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Basics Design: Image
Basics Design: Image by Paul Harris (Paperback - 10 Oct 2005)
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