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5.0 out of 5 stars Excellent book showing great PR insight, 11 Aug 2013
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After working in journalism for a number of years this book shows a very accurate picture of how the news cycle works and the best way to use it to your advantage.
I enjoyed the many and varied examples of when a PR strategy works and the pitfalls of poor PR.
It was clear from the outset that Mr Torossian loves his job and, furthermore, sees it as an essential part of business.
This made what could have been a rather dull read, very exciting and a real page turner.
It was practical - and very thoroughly researched - advice given in an extremely entertaining way.
I would recommend to anyone with an interest in the media industry.
- there are some great quotes used in there too!
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4.0 out of 5 stars For Immediate Release, 28 May 2012
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Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations (Hardcover)
Considering the 24-hour news cycle and the explosion of social media, getting your voice heard by using public relations is more challenging than ever. But fear not: Ronn Torossian of 5W Public Relations (5WPR), writing with business author Karen Kelly, shares his observations and ideas. You'll hear a lot - a lot - about 5WPR's clients and the daring deeds that Torossian accomplished on their behalf. But you'll also glean helpful tips on PR that cut through the cacophony. getAbstract believes PR professionals, including beginners who are just finding their way, can benefit from this book.
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5.0 out of 5 stars Excellent book, 21 Nov 2011
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This review is from: For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations (Hardcover)
Read this and then ordered another 2 copies for the guys in the office. Very good read for anybody into online (or offline) marketing.
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