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5.0 out of 5 stars Excellent, 27 April 2014
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This review is from: Strategic Marketing Management (Paperback)
Was looking for Strategic Marketing that then fees sales, product and marketing.
The book nailed the subject and is used as part of our training at our company.
Highly recommend the book if your focus is from the Strategic view.
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Strategic Marketing Management
Strategic Marketing Management by Alexander Chernev (Paperback - 1 Aug 2012)
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