Top positive review
Witty guide to the entrepreneur's world
on 22 December 2013
A number of reviewers are asking who this is book is for. I would answer that the Bluffer's guides are either a jumping off point to lead you to explore something more fully, or motivate you to get started. And to allow you to 'bluff' on a subject in a more informed way. The problem is that with starting your own business the stakes are so potentially high e.g. your home and mortgage, and the subject so vast, that it can't function in quite the same way as other titles in the series e.g. beer, cycling opera or football.
But if someone is seriously looking to start their own business, will they really rely on this short book to get them started? I think not. Rather, this a witty and enjoyable read that does manage to give a clear overview of the small business world to a surprising extent. It'll be most enjoyed by people who already have some exisitng knowledge of management and business and so will be best placed to enjoy its humour. For example, this from the very funny Glossary at the end:
Redeployment: someone gets fired
Restructuring: everyone gets fired
You could argue that the book cuts through a lot of bs to get at some core experiential wisdom.
An enjoyable gift and introduction to the subject.