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5.0 out of 5 stars A very entertaining and insightful read for any fan of English football., 28 Dec 2013
This review is from: Arsenal: The Making of a Modern Superclub (Paperback)
Arsenal: The Making of a Modern Superclub gives an insight into how Arsene Wenger and the board transformed Arsenal into the club it is today. A global brand with a strong worldwide supporters base, with a turnover that has increased by ten fold since 1996.

Alex Fynn and Kevin Whitcher provides a detailed but balanced analysis of Arsene Wenger; a pioneer on and off the pitch, who is now struggling to emulate his past successes and adapt to the rapid changes in modern football.

This book offers readers a brilliant insight into the club through interesting anecdotal stories involving various people such as David Dein, Arsene Wenger and Anthony Spencer, while it also provides a fascinating look at the evolution of the business of professional football in England.

A must read for any football fan.
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5.0 out of 5 stars Married to a Gooner, 12 Dec 2013
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This review is from: Arsenal: The Making of a Modern Superclub (Paperback)
Obviously I'm never going to read this; it looks like husband will love it though, good price and will make nice Christmas stocking filler.
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5.0 out of 5 stars Great read, 7 Nov 2013
By 
G. Hurst "'Gazrocker'" (England) - See all my reviews
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This review is from: Arsenal: The Making of a Modern Superclub (Paperback)
Bought this as a present for my father-in-law (a lifelong Arsenal fan). Although he knows a great deal about the clubs history, he says that he has learnt so much more from this book. He says its a very interesting book and a great read for Arsenal and general football fans alike.
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5.0 out of 5 stars A must for Gooners!, 2 May 2013
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Loved this book. A great insight into the running of Arsenal football club. Very detailed. Look forward to volume 2.
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4.0 out of 5 stars Great and insightful book, 17 April 2013
This review is from: Arsenal: The Making of a Modern Superclub (Paperback)
Writer Alex Fynn uses his contact at Arsenal well to provide an inside look for the readers into the club since the arrival of David Dein, and more importantly, since the appointment of Arsene Wenger as manager.

The book covers the transformation the club went through, on and off the pitch. It's full of stories only known by insiders such as which Kensington restaurant Peter Hill-Wood and Arsene Wenger dined in together before the appointment of Bruce Rioch, or how David Dein tried to mark his favourite parking place next to the old club house with a traffic cone, but Keith Edelman ignored it and just run over it by his Mercedes.

However, few chapters by the end of the book, probably written by Kevin Whitcher, are in stark contrast to the majority of the book. It tries to explain the failings of the club and Wenger in recent years by going through the well-known cliches over and over again.
Lack of leaders in the mould of Adams or Vieira, lack of defensive solidity, spending, world-class goalkeeper. You can't challange with youngsters, you need seasoned internationals and so on.
In a nutshell, what you can read in the papers every week, backed by previously published quotes from ex-Gunners like Adams, Groves, Merson or George Graham. Totally free of insight.
In these chapters the book names specific examples where Arsenal had failed in the transfer market, which perhaps made sense at time of writing, but now in hindsight proves exactly the oppositive what it's supposed to (it rues Arsenal missing out on expensive players who eventually flopped in their new clubs, while calls Rosicky a deadwood for example).

Apart from that, it's a book well worth reading not just for Gooners but for those interested in the modus operandi of a football institution.
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5.0 out of 5 stars The making of a Modern Su[erclub, 19 Jan 2013
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This review is from: Arsenal: The Making of a Modern Superclub (Paperback)
I bought this as a gift but it was well received and thoroughly enjoyed by
a life long supporter and fanatic.
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4.0 out of 5 stars Arsenal fan, 4 Jan 2013
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This review is from: Arsenal: The Making of a Modern Superclub (Paperback)
I bought this as a christmas present for my nephew, an ardent Arsenal fan.
I am sure he find out some interesting facts.
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Arsenal: The Making of a Modern Superclub
Arsenal: The Making of a Modern Superclub by Kevin Whitcher (Paperback - 18 Aug 2011)
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