Top positive review
6 people found this helpful
Great speaker, great writer, great businessman
on 29 October 2010
I heard Geoff Burch speak at the UK Business Book Festival in Bournemouth, I'd never heard of him before but he was funny, insightful and very inspiring. He isn't half as famous as he should be in business circles - Stephen Covey, Guy Kawasaki, Keith Blanchard - they're not a patch on Geoff Burch.
I went away and bought his book and it feels to me that I've been waiting for these lessons to be explained to me in this way for a long time. I've been put off by the word 'selling' but I love the art of persuasion - and that's all I have to do to make my business a success - persuade. Geoff's got a great sense of humour and he's got a nice line in rejecting tired old sales techniques but acknowledging their enduring value. Beneath the laconic style, there is a lot of psychology and years of experience. It's simple to read, the key lessons are spelt out at the end of each chapter and the value of persistence, questions and controlled confrontation is emphasised.
When I'm a millionaire, I'm going to go round to Geoff's house and say thank you.