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Format: Paperback|Vine Customer Review of Free Product( What's this? )
If you've not thought much about how others (customers, rivals, bank manager, etc) perceive your business, and are wondering how to improve it (like I was), then this book is quite a good way to refresh stale ideas, add focus, and gain the benefit of a different approach, possibly from several different useful angles. In other words it helps us to identify and promote our "Brand".

This is not a turn-key or cook-book solution, we still have to do all the hard work, and it will not take a mere 30 days. While one could skim through the book for an overview in a day or so, to my mind to achieve any worthwhile results it looks more like six months of hard slog. As we all know, the rewards in most businesses are directly proportional to the amount of CONSTRUCTIVE effort one is prepared to put in. The book helps a lot with being constructive, and will minimise wasted effort, and should help to prevent us from being trapped into running around in a diminishing circle.

Even if in the end you make no changes at all, it is still a worthwhile read because you will have almost certainly broadened your perceptions about the business world, and in turn how it perceives your "Brand". It does not provide all the answers, but it is a good starting point, a broad grounding giving us a better and wider view of the big picture. It supplies us with enough ammunition to be able to ask the right experts the right questions at the right times for solving our particular difficulties.

If we end up paying the inevitable experts' professional fees for only a few days instead of a few weeks then it will have paid for itself many times over. And yes, it did help me, eventually.
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on 8 March 2012
This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.

There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up

feel free to write me at moneymavericks92@gmail.com.
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on 26 October 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
Maybe 'Build up an existing brand' is too much of a mouthful, but this book has precious little to say about what I, as a non-advertising industry person, would imagine 'building' a brand involves. Instead, the book assumes you already have a brand and now need to understand what your brand stands for and how to promote it.

Whilst it was therefore not at all what I was looking for, I ploughed through the book and completed all the exercises and for what it is, it's excellent. The work involved - figuring out the brand's values, who your brand doesn't want to appeal to, points of difference to competitors etc - was very useful and helped enormously when I finally engaged a branding agency to come up with a new brand name - something I naïvely thought the book would cover.

Simon Middleton's writing style is very easy going. The book is packed with excellent examples. The exercises are challenging and thought provoking and I think this is a book I will use again and again.
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Format: Paperback|Vine Customer Review of Free Product( What's this? )
The author is not kidding when he suggests a thirty day programme; there is a vast amount of work in this volume and he does expect you to complete the various projects. Although one might think of brands as being part of the larger corporate world (along with HR departments and Mission Statements) Simon Middleton has plenty of examples of much smaller businesses that have developed a strong brand. There is not a great deal of original stuff in here (the usual stuff about pricing for value, for example) but it is very thorough indeed. Whether Simon's methods may or may not work for your brand they will at a bare minimum make you think about it.
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VINE VOICEon 22 September 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
This book is really well written and presented in such a format that it's easy to follow and keep up with as you're moving through it. If you're one of those budding entrepreneurs who wants to start up a cottage industry that will rely heavily on your brand then this book is an excellent place to start with. I'd definitely recommend it to friends (and you).
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Format: Paperback|Vine Customer Review of Free Product( What's this? )
I obtained this book as I had under a special project a desire to understand how brand strategy gets formulated and built. The book is very easy to read. I am sure many more skilled in the area would find it too basic but for starters it was fine.

While giving some useful indicators as to what to consider, I actually think from my own work and experience to date it misses the key point (and the title ends up being misleading) which is to build a real time lasting brand is not a quick over night event and is many years not days of work. The book sets you off in the right general directions but the slow burn to success is what makes the basis for real lasting super brands. The meticulous consistency and specific application needed plus endless tweaking of getting it right is in responding to markets and competitors is not to be underestimated from my own bitter experience.
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VINE VOICEon 5 September 2010
Format: Paperback|Vine Customer Review of Free Product( What's this? )
Step-by-step and day-by-day, the exercises in this book achiee their purpose and make you think more precisely about what you're trying to achieve and how you're going about it. It's largely jargon-free and so would be an excellent introduction to brand maketing, and there's plenty there for experienced campaigners too.
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on 1 November 2011
Self-proclaimed "brand guru" Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this systematic guide to do-it-yourself branding. Even though he writes for small-business owners and entrepreneurs, Middleton's process applies to large businesses and corporations as well. He makes his subject so enjoyable and even inspiring that reading his guide is like having a conversation with a witty, knowledgeable and helpful friend. However, Middleton ambitiously proposes that you undertake a different branding activity each day for a month. But, even if you decide to stretch the 30 days to three months or more, he does explain how to get the job done. And it costs a lot less than hiring an agency or consultant. getAbstract recommends Middleton's advice, if not the exact timing of his process.
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Less of a 30 day plan, more a way of life: Simon Middleton's book gets you to look at, or even discover, your core values, personnel strengths and weaknesses, customers and markets. If you want to build a business, you really do need to build a brand. As he points out in the book, branding is not just for the big boys, but also for the small, niche business where the brand is simply what people recognise you for and why they keep coming back. In times of recession, one's brand is worth looking at afresh and with a critical eye. The exercises in the book may not be to everyone's taste, or might seem to be a lot of effort, but it is easy to see the sense in them and how they would be of considerable help in focusing or refocusing on the things that matter and can be marketed better, more profitably, building value and critically assessing your own skills, or lack of them, and those who work with you. I have recently read The E Myth Revisited and found it to be an eye-opener, providing a Eureka moment: this book is an excellent accompaniment and probably much better than other titles in the e-myth stable. Together, they form a solid business building tool that is not to be missed.
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on 10 December 2014
This is a goodbook, if you're just getting started with branding. Simon has wrote this in a easy to read way. The information is ok and lets you think about things in a good perspective, Alot of people think of a brand about being the logo, but by reading this you will soon come to find out that this is very not the case at all. The brand goes from colours you choose through to the products you sell

Good read worth trying
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