Top critical review
25 people found this helpful
on 14 February 2010
I was looking for some practical advice was extremely disappointed with this book. It is stuffed full of quotes from the likes of Henry Ford, Roosevelt, Pathos, etc. They failed to motivate me as I have read them all before in the many other business books on the market. This book contains nothing new; except for the author's own personal experiences (how he has met Bill Gates and bumped into Warren Buffet) and how terrified he felt when embarking on a new venture. I also doubt whether the average person can relate to the start up business examples the author includes in the book such as Egg, First Direct bank, etc.
For those of you who are trying to start a new business from scratch, with no previous track record, or cash of your own to invest, the author offers little practical advice other than to state the blindingly obvious, E.g. the banks won't touch you, go find a business angel and/or fund yourself with the help of friends and relatives; and then goes on to recommend that you will need sufficient funds to live off for at least one to two years, whilst you get your business up and running...
If you are looking for a book with practical constructive advice and information I can strongly recommend "From Acorns: How to Build a Brilliant Business by Caspian Woods", which is an excellent book.