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5.0 out of 5 stars Succinct, insightful and interesting, 1 Nov 2009
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Allan Mertner (London, UK) - See all my reviews
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This review is from: Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Paperback)
Neil manages to capture all of the essentials in a book that is no longer than it needs to be - spend just an hour or two reading this book, and you will have all of the basics covered. For example, there is a great section on pitfalls to avoid, one on how to maximize profits, and throughout the book discusses ways to engage and delight rather than annoy your potential customers.

Highly recommended for anyone that is faced with the challenge of choosing how to price and position a software product.
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5.0 out of 5 stars Fine little book on software pricing, 31 Oct 2009
This review is from: Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Paperback)
Unlike more academic approaches to the subject, Neil has written a great little book that you will actually finish and also understand. It is enjoyable, relevant and highly useful. It's just a great collection of things of a nature you may kid yourself into thinking you already knew - but for some odd reason just never got around to applying just right!
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5.0 out of 5 stars Snappily and elegantly written, 31 Oct 2009
By 
Paul Walsh (Cambridge, UK) - See all my reviews
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This review is from: Don't Just Roll the Dice - A Usefully Short Guide to Software Pricing (Paperback)
"Don't Just Roll the Dice" delivers on its goals of being short and useful; it is snappily and elegantly written so anybody involved in the business of software can read it very quickly as a refresher.

For anyone new to the business, this is the best reference I've seen. It should be set reading for all in enterpreneur education, whether formal or informal, who have an interest in forming a software company. Previously, this sort of best practice advice was only found on blogs and websites such as OnStartups.com. This book will serve as a more permanent record, and its creative commons license will remove one barrier to readership.

There are differences in software business models - selling enterprise software B2B or desktop tools B2C (and many points in-between); offering on-premises or as-a-service; free, freemium or premium: all have to be considered. Inevitably, it is at this level of detail that DJRTD reaches the limits of it's scope. The sections on "Free" and "Free Trials" (pages 45 and 47 respectively) leave as much unsaid as said. There aren't really any conclusions - it's said that "free" needs to factor in cost of sales and that nothing needs to become a commodity, but then the conclusion is simply that free is powerful. There are a myriad issues around the topic of free trials, acceptance periods and open source support models, but these get overlooked in favour of the advice to ensure that the startup can afford it. Surely the need for adequate funding is just as real if you need a marketing budget to advertise the software tool in a magazine of trade show?

But this just illustrates that software product pricing needs an entry, intermediate and advanced text. This book does a superb job on the first of these at the very least.

Oh, and to prove I read it, the photograph credit for page 27 needs to be re-checked. I think it refers to the photograph on page 25.
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