Top critical review
4 people found this helpful
I'd be pretty suspicious of the gushing praise!
on 22 June 2010
I think the previous 2 reports are at best hyperbole, and am pretty sure they are in some way related to the author! Generally if I'm honest, it's not a great book. If you have never worked as an adviser it may give you an insight into the job, however reading it as an experienced IFA it just smacks of the "old" type of commission chasing, bond flogging past and the sort of model that will be swept away by RDR. Sales skills are however very important and if you want to read an excellent book on building and developing working relationship with a good sales angle I would recommend "How To Win Friends & Influence People" by Dale Carnegie. This book really doesn't offer a lot, I feel a bit bad about being so harsh but your money would be better spent elsewhere.