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on 13 August 2011
I have just finished reading the Ultimate Small Business Marketing Book by Dee Blick. Actually, that's not true. The fact is, I have just finished reading the Ultimate Small Business Marketing Book for the third time - and I only got the book a couple of weeks ago.

My method of reading a business book is that as I read the book, if there are tips and advice I think I can apply to my business, I turn a page corner over. Then when I am done - I go through the turned page and turn them into ToDo tasks which I action over the course of a few months or weeks. However, when I got to the end of Dee Blicks book, I found that the majority of pages were turned over. So I re-read it, trying to find the key elements which I can apply. You know what? I didn't know where to start, there were that many.

The fact is, this is one of the best Business Books I have read. From the very first page (and I mean the first page - before all the copyright and print edition nonsense), its all good stuff. Everything you need to know about marketing, selling, branding, and growing a small business.

Subjects include a Marketing Master class (what you are selling, why, pricing), using strong sales words in documents and proposals, Sales letters (including lumpy sales letters), newsletters, turning bin-able sales correspondence into must keep and respond items, branding, blogging, on-line promotion, exhibitions, and lots more - it's all covered. On every page there are ideas, backed up with examples of what won't work, what will, and what will work in different situations. There are hints, tips, tricks, examples and more advice than you could possibly imagine is in one book.

Which leads me to a problem. With most books, I have between 1 and 20 ideas to improve and grow my business - easy to add to my Do list. After reading this book, I have at least 100 (if not more) - so where to start?!? So I am going to re-read it slowly, a page a week, and I am going to implement all the ideas I have highlighted, one at a time. I have no doubt that these improvements will drive my business forward and generate even more sales.

If you need just one marketing book that covers it all, buy this book.

But if you can only buy one business book which will help grow your business, you should still buy this book: the Ultimate Small Business Marketing Book by Dee Blick.

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on 15 November 2011
I've been running a small business for over ten years and my shelves are stacked high with "How To" books, including many on marketing. If only this book had been around when I started, I'd have saved a lot of money and, I very much expect, made a load more by applying what Dee has put into this book.

If you run a small business, you really have to buy this book. For once, there's simply loads of practical advice that you can put into action straight away, starting with chapter 1. In fact, the first chapter is worth much more than the price of the book, and the same applies to other chapters too, with some great, easily digested and inspiring ideas.

Everything you need is here. There's no academic jargon, just easy to soak up, plain English, which you can really put to use to make quick, significant and effective changes to marketing your business. Dee encourages readers to make marketing a part of the everyday fabric of the organisation, and to be adopted by everyone in the business, be that one, five or fifty.

The book contains real life case studies and examples. This isn't theory - this is stuff you can apply in your own business and the ideas in this book really work. It doesn't matter what your business does, this book will apply to you and your business. And as a marketing professional myself, I have to put my hands up and say this book is, for once, what it says on the tin; the ultimate small business marketing book. Don't pass this one by - this is the one book your business deserves.
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on 28 June 2015
This will be the second book I have read by Dee, and wont be my last. Dee's way of writing is so clear & helpful, and you cannot fail to understand her practical tips for your business.
The book is broken down into chunks of information, and supported by industry experts who give their own advice - it's like having many expert opinions in one handy book.

This is a must read if you are like me, and trying to grow your business & build your knowledge of marketing.

Highly recommended.

I have also had the pleasure of contacting Dee via social media - Lovely women! An absolute inspiration for women in business! #girlpower
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on 20 July 2011
I am a huge fan of Dee Blick's first book and was a little concerned she would not be able to live up to her first book with this one. However, this book is even better. You can tell she has learned a lot from writing her first book and this new one is excellent and surpasses what was a top quality first book. There is more substance to the reasoning used and more depth to the discussions. This book is filled with quality and value for anyone interested or involved in marketing, especially for small businesses. It is a pity more people cant write in the lucid style of Dee Blick.
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on 3 October 2011
If you do one new thing for your business this week, knock off early on Friday afternoon and go home to read Dee Blick's Ultimate Small Business Marketing Book.

That's what I did three days ago, and I'm willing to bet that - thanks to this book - many struggling small businesses will hit profit, while already successful ones will quickly steal a march on their competitors.

Put it like this... My own business specialises in certain areas of marketing, but by the time I'd finished reading Dee's book I had a notepad full of new ideas and plans - both to win new clients and better spread the word about what we do.

I can't wait to put them into action.

In her intro, Dee says that "Many small businesses spend time searching for that one elusive marketing tool or tactic to somehow transform their business."

She's right. What's also true is that many marketing professionals concentrate on the types of marketing they're best at - which means they often fail to cover the basics for the businesses that hire them.

But because this book covers all the things you need to market your business successfully - from drawing up a marketing plan to writing a sales letter, from creating 'lumpy mail' to social media and blogging - it puts power back in your hands. And that's equally true whether you plan to market your business yourself or hire specialists to help you.

The above is a glimpse of what I think the book can do for your business. From a professional point of view (I'm a copywriter), the joy of it is in the writing. Clear, calm, friendly and infused with practical enthusiasm throughout, it's almost as though Dee's in the room with you, guiding you along to path to a more successful business.

She's a listener - even in print. And I can't think of better quality for a marketer to have.
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on 17 April 2012
I have just read the USBMB and love it. In fact when a friend asked if she could borrow it the other day I found myself saying 'no' as I keep referring back to it.

It's amazing sparkling stuff and for people like me with short concentration spans it makes marketing manageable at last. I think there are far too many people out there trying to complicate things and sound grand. It's so refreshing to find someone doing the opposite. It has really struck a chord and inspired me to relook at my copywriting!
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on 30 November 2011
I have only read the first few chapters so far, and i have learned so much already. Teaches you everything you need to know about marketing your small business. Just wish i had more time to read it all quicker.
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on 19 June 2015
Great Author, Great Book. Extremely useful content, covering a huge range of topics. It's written with actual tips and examples, you won't walk away from this book still asking yourself "Okay... But what do I actually do?". It gives you an excellent basis, and guide to actually go and achieve what you want.

Dee's other books are great too!
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on 4 April 2012
What do I mean by that? Simple! Buy this book and then read it!
From the beginning all the way through to the end you will, very frequently, be kicking yourself.
From cover to cover Dee Blick has crammed in marketing brilliance. Before I read this book, and as a small business owner, I thought I had the marketing side of things nailed. The truth is I never realised quite how wrong I had been getting it, and quite how easy it is to tweek areas or change approaches to get results.
As I said before I was kicking myself because this is how it should be done, how did we not realise??!!
This book has changed my attitudes and approach toward my mrketing and how I do business with current clients. I challenge anyone to read this book and NOT do the same!
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on 12 May 2015
This book is very well worth it. I look and read it time and time again. There are light bulb moments on every page. Truly an education. Great for beginners or if you think you know it all about marketing, read this first! Brilliant. Thanks for saving my business!
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