Customer Reviews


5 Reviews
5 star:
 (3)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 
Most Helpful First | Newest First

3 of 3 people found the following review helpful
5.0 out of 5 stars Passion fueled entrepreneurship, 16 Jun 2010
By 
M. OWOADE "bola" (Lond, UK) - See all my reviews
(REAL NAME)   
This is a well written and very inspiring book with very good background knowledge about cocoa and organic food. But it is also a great business book to learn from especially for someone who wants to learn about business from another person's real life experience. Particularly I learnt a couple of lessons from the book such as:

Alternative ways to market your product instead of the traditional TV or newspaper advertising which costs a fortune;

The importance of passion to building a business

Mutually beneficial business deals

Using previous experience to create successive ventures

And also mistakes that entrepreneurs can make especially around cashflow.

For me the greatest lesson from the book is how to turn your beliefs into something valuable that not only benefits you in terms of the business angle but also improves the life of others. It validates the fact that businesses can operate in an ethical way and still be profitable.

Overall a great read.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 1 people found the following review helpful
4.0 out of 5 stars A Good Interesting Read, 18 July 2010
By 
S. Seal "battlestarbeige" (London, UK) - See all my reviews
(REAL NAME)   
This review is from: The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success (Paperback)
A good enough "business journey" book - the most interesting aspects were about looking at business from an ethical aspect - and the weakest aspects were I felt there was a significant chunk left out about how the business went from a small business to a large brand - it just felt that little unfulfilled!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 1 people found the following review helpful
4.0 out of 5 stars Sweet dreams are made of this, 16 Feb 2009
Green & Black's is a modern day story of business rags to riches and a makes for a great read even if having the two voices of the founders throughout the book can make it a bit disjointed at times. Green & Black's was not an overnight success in the sense that its co-founder, Craig Sams, had been in the wholefood business for a long time before deciding to make a push into the world of chocolate. Undoubtedly his years of graft and commercial nous helped enormously in the ultimate success of Green & Black's. This book shows the ups and downs of running a start-up business with certain business ethics and then trying to build it up in a tough commercial world. I do find it slightly amusing/irritating that the owners feel they have to justify the ultimate sale of the business to Cadbury's in case people think they have sold out. Well of course they sold out, and no amount of justification can make it seem otherwise. On the other hand, 99% of the population, given the chance of making a massive profit would have done the same, so good luck to them!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars a really good biography of a great business..., 12 Sep 2011
Verified Purchase(What is this?)
This review is from: The Story of Green & Black's: How two entrepreneurs turned an ethical idea into a business success (Paperback)
whether you like the chocolate or not, this is a fab book about the business behind a great idea - organic, great tasting chocolate. if you have a business idea, or just want to read a good book about business and ethics then i highly reccommend this for you. pretty inspiring stuff...
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 2 people found the following review helpful
5.0 out of 5 stars What an inspiring story !, 4 Aug 2008
By 
P. Sellers (Ireland) - See all my reviews
(REAL NAME)   
I think this book is such an inspiration for anyone who would like to do something in the (busyness)world and make a difference and be successful( in that it inspires other people to perhaps think laterally ...creatively...out of the box) and the authors bring so many strands of wisdom together to make a great convergence through time! I think its important to strive understand the bigger picture and Green and Blacks is inspired! Well done Sam Craig & Jo Fairley!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Only search this product's reviews