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5.0 out of 5 stars taming the beast, 21 Jan 2010
Lisa Allera - See all my reviews
This review is from: The Name of the Beast (Paperback)
..the name of the beast

if like me you have often been given the brief ' just find a really good name for it', then read this book.

You'll probably also know that this 'gutsy' end of communications has it's pitfalls, the endless examples of what you think are well thought out and practical suggestions, that are then struck down by everyone who is an expert. Naming is 'hard' and 'The Name of the Beast' is essential reading before starting the process.

As well as interesting and insightful background to the journey of naming and branding ( which will help you anchor your arguments), the book provides a road map which will add a little 'science' to the wonderful names that you come up with. Neil Taylor is a professional namer and gives many examples of helpful stories which show naming in action including Orange, Egg, Goggle and others. He also adds plenty of 'pitfalls' and gems of advice including the legal hurdles, all helpful if you are heading in the wrong direction. Best of all he provides a final chapter called 'the secret rules of naming', great for those of us in a hurry (aren't we all) .

If you love words and understand the value that they generate, read this book and you will feel inspired by naming and have a renewed enthusiasm for the words that you choose. Neil is an engaging writer and you will zip through the chapters, although equally it is the kind of book that you can comfortably dip in and out of according to mood or the immediacy of your need. A warning note however, you will find yourself questioning the names you come across and potentially re-naming everything.
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The Name of the Beast
The Name of the Beast by Neil Taylor (Paperback - 22 Mar 2007)
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