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Average Customer Review
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10 of 10 people found the following review helpful:
Somewhat out of date now ...., 4 Aug 2003
An okay book for absolute beginners, but rather light (100 pages) and now rather out of date (written in 2000, there's numerous references to defunct search engines, search methods and sites, plus many URLs which do not exist any more). Great if you want a quick taster of internet marketing in a couple of hours, but leaves you wanting more ....
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7 of 8 people found the following review helpful:
essential read for all web designers/producers!, 27 Feb 2001
By A Customer
It may well have one of the most horrid, cheapo covers around, but this book definitely delivers on content!Chapter by chapter, it provides clear and concise insights into ways to drive visitors to your website and keep them coming back. The section on search engines is particularly well explained and all wannabe new media marketers should be forced to read Tim's comments about spamming. Well worth the money.
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7 of 9 people found the following review helpful:
Genuinely useful primer, 23 Aug 2001
Tim Ireland has produced a great book that gets across the fundamental differences between internet marketing and offline marketing quickly and succinctly. Having done this he gets straight down to the brass tacks of how to promote a web site with plenty of useful, actionable advice.A handy reference for professionals and all you need for amateurs. Worth it for chapter 16 alone.
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6 of 8 people found the following review helpful:
a good primer for beginners or experts, 9 Jul 2001
By A Customer
Mr Ireland's book is one of the best jargon-free guides to promoting your website efficiently and at low cost. Whether you've set up your own website, or you promote someone else's, this is essential reading. Probably the most interesting part is the excellent guide to search engines and directories, which not only demystifies all the jargon that is so often bandied about, but gives the reader the basic steps to conducting an effective campaign at no real cost bar time input. A must-read for anyone involved in promoting websites, at whatever level.
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6 of 8 people found the following review helpful:
Easy to Digest Marketing Expertise, 3 Jul 2001
An exquisitely crafted volume of marketing know-how. Words of wisdom that anyone can understand. Tim makes the whole thing sound as easy as pie, and if you follow his lead, it certainly is a lot easier. Have to agree about the cover though. euh.
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1 of 3 people found the following review helpful:
Right on the money, 18 Jul 2000
By A Customer
This book not only showed me some rock-solid techniques, but also shared information that normally goes for a much higher premium on the web (like how certain search engines work). Best £6 I ever spent.
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