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Showing 1-1 of 1 reviews(1 star). Show all reviews
on 12 December 2009
The idea in the book is a nice one, saying that different skills are needed in a team, if one aims for innovation. Plus, the company's attitude and culture needs to embrace a positive view towards being creative, experimenting, supporting new ideas.
However, the book is written in a repetitive tone of "this is the idea; we at IDEO have known it all this time already; and here are some examples on how companies applied this idea, mostly with IDEO's help".
It is a pity such an interesting topic, with much potential to make the reader be inspired and start thinking about ways to implement the book's topics is disguised in too long, repetitive text.
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