on 12 October 1998
You'd be surprised how aware you are of the work of the WNA - the fact that they do not have the blatant in your face self-promotional approach of a lot of design agencies has not stopped them being a ground-breaking design force and attracting a host of top name clients.
This book is an image feast. A full colour trip through the history and approach of this visually exciting, vibrant design team.
As it artistically winds its way through WNA's chronological portfolio, you find yourself engrossed pieces of beautiful design and campaigns that have not only aesthetic delight but have had a considerable thought process applied.
As this book has also been designed by the WNA you get the complete feel to the package.
Other design agencies have their portfolio books out there but most are not crammed full of highly creative design for clients (they tend to save their highly creative work for self-promotional pieces - a highly dubious affair!). WNA prove they are a creative all-round team and apply this creativity with clients as a stimulating solution to the briefs they have received.
Go on, treat yourself and indulge...