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4.0 out of 5 stars A 'must read' for Human Resources Executives, 24 Nov 2006
By 
Christopher A. J. Lamb "HR" (London, United Kingdom) - See all my reviews
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Companies pay millions to Futurists to tell them how consumer behaviours are likely to change. At the core of much of this, of course, is the internet. When you read this book though, you'll understand that the real power of the internet lies in 'search' - and that's where the future is going to get interesting! Human Resources leaders need to understand their business - we've known that for a long time - but they also need to understand the external world and what lies ahead. This book will broaden your thinking about the future of business and consumerism in ways that will inspire you.
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5.0 out of 5 stars Why Google rules, 29 Nov 2005
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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The idea of making billions of dollars on a business based on searching online indexes is inconceivable, except when you consider how the Internet has changed the business world. This concept is so vague that it is difficult even to consider, let alone write about. Yet author John Battelle has done a thorough, entertaining job of identifying how this attempt to pin down cyberspace works, and how two graduate students turned their mathematical challenge into Google, the fastest growing company in history. While this is primarily a corporate biography, Battelle does not pander to the company’s billionaire founders. They are portrayed as authoritarian geeks with few warm qualities. But they are also shown as visionary engineers who turned their killer application into a business that successfully defied Wall Street when their company went public. This is a great story, which is why we recommend it to technology fans searching for meaning and to business readers who want to understand the future of search technology. Or as Google says: search and you shall find.
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0 of 2 people found the following review helpful
5.0 out of 5 stars Simple search, complicated industry, 26 Mar 2007
By 
Adil Hussain "adilson05uk" (London) - See all my reviews
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This review is from: The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Paperback)
Receive the search query and give back the results - it's that simple. There can't be more to this industry, right? Very wrong. Read this book to get a good understanding of the birth, rise and future of this (massive) industry.
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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