Most helpful positive review
15 of 16 people found the following review helpful
on 24 May 2012
I think this should be found in any aspiring graphic designer's library. It's a compact and not particularly expensive book with lots of fine pictures and lucid descriptions of the point the author is trying to make. I keep on dipping into it, and I've been at this game for 30 years now. I particularly like how each of the ideas is showcased pertinent detail, but also includes many other smaller items that might go unnoticed. For a concise overview of the last 80 or so years I don't think I've seen a better book recently.