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Customer Reviews

4.7 out of 5 stars16
4.7 out of 5 stars
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Put logo, trademark or symbol into Amazon search and you'll come up with a few hundred books that cover every aspect of the subject, from how to design them to copyright problems. The subject is now a staple in any design publishers catalogue. Hyland and Bateman's book is a notch above most because they've stripped the subject down to the basics and look at symbols only, so there are no typographic and image marks like UPS, BMW, V&A or Coca Cola, for example.

The 1300 symbols in the book are divided into two sections: Abstract and Representational. These are subdivided into categories like stripes (fifteen examples) arrows (twenty-five) radiating/circular (twenty-three) sun (fourteen) birds (thirty-two) or hearts (twenty-two). I thought the Representational pages the most fascinating because designers have to use a familiar object and change it into a unique version for a company so it will be recognisable anywhere. Anything that has a curve to it (bird, heart, eye) seems to encourage designers to create some wonderful company brandmarks.

Scattered through the pages are some case histories (over two or three pages) where there is a closer look at selected company marks. These are the only pages that use colour. All the symbols have credits for company, country, designer, date and a brief description of what the design is for.

There are a few hundred names, from around the world, in the designer index and Pentagram gets the most inclusions with sixty-two symbols, Chermayeff & Geismar get thirty-six and Karol Silwka (from Poland) gets thirty-one. Oddly the great designer Saul Bass only has one entry and Herb Lubalin none, I suppose because he was essentially a type man. There is a company and sector index also.

The book is a nice clean production with a maximum of nine images to a page. My only criticism is that the paper is a rather thick which makes the paperback a bit unwieldy while handling it. I think this is a worthwhile buy for design professionals and students.

+++LOOK AT SOME INSIDE PAGES by clicking 'customer images' under the cover.
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0Comment|16 people found this helpful. Was this review helpful to you?YesNoReport abuse
There are three kinds of logos: text only, text with symbol, and symbol only. Symbol is a catalogue of symbol only logos, organised by theme.

There is no possibility of any book being a complete catalogue of commercial logo symbols. There are just too many. Rather than focusing on well known symbols, this book gives a judicious range of different types, with occasional explorations in more depth.

This is a book I use a lot in working with designers and developing company brands. There are no poor or ill-conceived symbols in this book, and it gives a strong basis for taking things in a new direction.
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on 28 November 2012
Loads of black and white logos, all made with symbols. The book has loads of examples and is a must-have!
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on 23 May 2013
Very clean design, perfectly organized and containing the most suitable examples for each category. Excellent value for money, I highly recommend this book for every branding afficionado.
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on 19 October 2014
Great book of symbols and some interesting facts. Shame about the edges damaged on delivery, high expectations on receiving pristine book(s). However packaging was too big and I believe it didn't help when transiting from Amazon wearhouse.
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A fantastic reference guide for any budding logo designer. This book is a great way of quickly looking for design inspiration when starting any logo design project. The book is very cleverly split up into numerous different sections relating to topic. There is also a brief description alongside each symbol so as to help give you a better understanding of the authors thought process. I cannot recommend this book highly enough... A must buy!
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on 31 January 2016
Great book packed with loads of Symbols. Studying to be a graphic designer and this book is going to help immensely!
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on 14 November 2014
Fast delivery, great price and good condition. Now need to read it.
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on 3 April 2015
A great overview and a categorisation of the iconic symbols.
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on 4 July 2014
Another fantastic reference book
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