29 of 29 people found the following review helpful
on 6 October 2001
This book is brilliant it covers all areas of print production for designers not au fait with the production process.
It is seperated into different stages, starting with letterpress and the beginning of printing through to the internet and electronic media.
Other areas covered are different print methods, design of grid structures, typeface recognition and use, colour theory/pantone information, high end scanning, repro techniques and culminating in examples of interactive media.
I would throughly recommend this book to anyone (designer or not) who would like to know the ins and outs of all things production related.
Nice design and layout , easy to follow but hard to put down!
18 of 18 people found the following review helpful
on 1 February 2002
Most designers submit job after job without discovering what they are getting wrong. A little knowledge of the production process and an insight into some of the logistics of the printing process goes a long way, and this book takes you even further. It manages to be ideal for the beginner by explaining every term and piece of jargon (there's even a glossary), but even when you find yourself zipping past those sections you soon end up on the more advanced stuff. The diversions and background history are often interesting or illuminating too.
13 of 13 people found the following review helpful
on 16 December 2004
I bought this book when I started my job as a production assistant at NUS last summer, mainly because I felt my design degree had lacked practical information about the industry. I was not disappointed with my purchase.
This book is an essential for any graphic designer, particularly one new to the job. It covers absolutely everything from the basics of design to the print process - which I thought was very useful. It's an introduction to the history of design, as well as a glossary of terms and it is written in plain english and illustrated well with diagrams, photos and examples of past and present graphic design work. There are also several great case studies of particular designers. This book even tells you how to set up your work station and how to minimise the risk of RSI. There's advice on best/popular practice and plenty of other useful bits of information that you should know.
This is the ultimate graphic design thesaurus. There is not a better book out there that does the job as well as this one does.
18 of 19 people found the following review helpful
on 3 November 2001
I bought this book wanting to know how to prepare jobs for print. It tells you a great deal about all aspects of printed production and goes into microscopic detail - some of the detail you will obviously want to skip, some will engross you. Worth the money and gives you some lingo with which to combat arrogant printers with - a 'must', for that alone! ;-)