Top positive review
12 people found this helpful
I buy this book for every designer I employ.
on 4 November 2009
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.