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15
4.2 out of 5 stars
Building Strong Brands
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26 of 27 people found the following review helpful
on 14 June 2000
The content of the book was thought provoking and generally useful. It has put the Brand at the centre of my business plans. However, the vast majority of case examples are of US brands that are relatively unknown outside of the USA making understanding difficult.
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4 of 4 people found the following review helpful
on 8 November 2009
There's some fascinating stuff in this book, which gives a great incite into the world of global branding and marketing. A lot of the content is actually just common sense, but it is very clearly spelled out here - maybe too clearly in places, it's not always necessary to provide an example, a bullet point diagram and an explanation for each point. The book suffers a little towards the end when it starts talking about more specific cases which unless you're brand manager for Pepsi, you probably don't care about. It would also have been nice if the examples weren't all US and they weren't all 10 years out of date, but then the book can't magically update itself I suppose. A very well written and very interesting introduction to the field.
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4 of 4 people found the following review helpful
on 20 November 1998
Branding appears to be a mushy, unquantifiable subject. Before I bought this book I read through countless articles on the subject that just didn't make much sense. Reading Aaker's book provided the opposite experience: crystal clear, a compelling argument for why brand matters and how best to build one.
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1 of 1 people found the following review helpful
on 9 December 1997
You don't have to be a brand manager or advertising person to appreciate the value of David Aaker's Brand Equity. As both a sales person and one who routinely works with branded grocery product companies, I truly appreciate Aaker's depth of knowledge, insights and practical examples contained in Managing Brand Equity. Whether you believe it or not, we're all in the business of building a brand-ourselves. Use Aaker's insights to help you better position yourself in the minds of your customers, potential customers, co-workers and supervisors.
You'll be richer for it, both financially and personally.
Managing Brand Equity is easy to read, understand and use. Its a must for anyone concerned about better developing what they sell and how they sell it in this very competitive global economy.
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1 of 1 people found the following review helpful
on 14 June 2013
the book is essentially a brand equity discourse and does not cover all aspects of building strong brands. useful for understanding brand equity.
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on 12 December 2005
David Aaker is my favorite author in the field of marketing strategy. Building Strong Brands is loaded with great examples of well-executed strategies beautifully illustrating the principles he presents.
I would highly recommend this book to any marketing professional looking for a robust framework to deliver the ‘brand utopia’ we all seek.
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on 8 August 2006
David Aaker is undoubtedly one of the leading authors on Branding; not just in the USA but worldwide. Building Strong Brands contains a strong analytical apperoach, underpinned by extensive academic and business experience.
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2 of 3 people found the following review helpful
on 18 April 2013
I bought this book as an entrepreneur trying to create some brand awareness for my own business, I have read half of the book but the author keep on telling you story after story about brand awareness of companies such us coke, McDonald's etc... But not information is given of how to build it from scratch if you are a small/medium business.
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on 12 February 2014
Perfect combination of all marketing related subjects!Good language very easy to understand and very enjoyable!I Would recommend it to everyone!
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on 5 January 2014
Easy to read useful book. Excellent comprehensive guidance, slightly out of date case studies do not matter, very well written, recommend!!!
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