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13 Reviews
5 star:
 (8)
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 (1)
3 star:
 (3)
2 star:    (0)
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4 of 4 people found the following review helpful
5.0 out of 5 stars Fantastic.
Branding appears to be a mushy, unquantifiable subject. Before I bought this book I read through countless articles on the subject that just didn't make much sense. Reading Aaker's book provided the opposite experience: crystal clear, a compelling argument for why brand matters and how best to build one.
Published on 20 Nov 1998

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22 of 23 people found the following review helpful
3.0 out of 5 stars Probably better for US based readers
The content of the book was thought provoking and generally useful. It has put the Brand at the centre of my business plans. However, the vast majority of case examples are of US brands that are relatively unknown outside of the USA making understanding difficult.
Published on 14 Jun 2000


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1 of 2 people found the following review helpful
3.0 out of 5 stars Not as I expected, 3 Jun 2013
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This review is from: Building Strong Brands (Paperback)
Content of the book is ok, but the paper quality is disappointing so it doesn't deliver highly appreciated reading experience. Moreover the book arrived damaged.
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1 of 4 people found the following review helpful
5.0 out of 5 stars Excellent, thought provoking, brilliantly clear, 17 Jan 1999
By A Customer
This review is from: Building Strong Brands (Hardcover)
Required reading for anyone interested in building, maintaining or growing a brand. Stop what you are doing now to build a brand until you have read this book. No marketing education program should be without this knowledge. Dr Aaker's students at Berkeley are among the most fortunate in the country.
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0 of 11 people found the following review helpful
5.0 out of 5 stars Please let me know if this book is the most recent edition, 9 April 1999
By A Customer
This review is from: Building Strong Brands (Hardcover)
see above
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Building Strong Brands
Building Strong Brands by David Aaker (Paperback - 29 April 2010)
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