Customer Reviews


3 Reviews
5 star:
 (2)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 
Most Helpful First | Newest First

7 of 7 people found the following review helpful
5.0 out of 5 stars A must read for those who study online community and cultures, 6 Feb 2010
This review is from: Netnography: Doing Ethnographic Research Online (Paperback)
This is an excellent resource for the seasoned qualitative researcher and a useful entry point for the novice alike. Kozinets has written in a lucid and logical style making this accessible for a very wide market. He mostly steers clear of over complicated and contrived jargon, and where unavoidable, he gives clear explanations and provides useful examples. The included glossary also provides a handy quick reference point and reminder for more unfamiliar terms. The author also points to further reading and information sources at the close of each chapter for those seeking further knowledge on the topics covered in the book. Overall, this is a very joined up book that would equally reward the reader reading from cover to cover, or those just seeking quick reference material and information from any of the focused chapters. This is a welcome and timely addition to this growing and increasingly influential field. Highly recommended for anybody seeking knowledge, techniques, methods, and ethical guidelines for studying communities and cultures online.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars An excellent book to read, 11 Nov 2013
Verified Purchase(What is this?)
This review is from: Netnography: Doing Ethnographic Research Online (Paperback)
It is simply fantastic. The price was reasonable. My expectation matched perfectly. I would like to recommend it to anyone who cares about price and value.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars A must for dissertation or reserach paper on Netnography, 25 Mar 2013
Verified Purchase(What is this?)
This review is from: Netnography: Doing Ethnographic Research Online (Paperback)
A good academic book, and a must, for students doing research on Netnography or interested in exploring the topic further. Kozinets is a pioneer in the field.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Netnography: Doing Ethnographic Research Online
Netnography: Doing Ethnographic Research Online by Robert V Kozinets (Paperback - 18 Dec 2009)
25.19
In stock
Add to basket Add to wishlist
Only search this product's reviews