Top positive review
5 of 5 people found this helpful
on 6 October 2013
I'm a graphic design student at London College of Communication, and I've found this book completely indispensable.
Constantly throughout my degree I'm asked to find reference or inspiration from contemporary design practice, and every time this book yields something awesome to use.
To some extent it's possible to just look online to try and find inspiring design work, BUT the picture you get is always way more piecemeal and patchy. With this book, you get a total and detailed survey of design culture as it actually is.
Work is displayed beautifully alongside words from the designers themselves, through which are shown insights and visual ideas that you'd never think of yourself, or find by clicking around on blogs.
It's these deeper themes which put New Graphic Design beyond the level of simple anthology or catalogue of stuff designers have done. It becomes more of a road map for Graphic Design culture in the modern age.
Also, it looks really lovely on the shelf, which is always a plus.
If you want to be on top of graphic design at the moment, you pretty much have to buy this.