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4.0 out of 5 stars Handy reference book, 15 July 2010
This review is from: Key Concepts in Marketing (SAGE Key Concepts series) (Paperback)
A handy reference book for students of Marketing, which gives concise descriptions of most of the current key concepts in an easy to read, easily understood style. Jim Blythe certainly seems to know how to write from the reader's perspective.
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Key Concepts in Marketing (SAGE Key Concepts series)
Key Concepts in Marketing (SAGE Key Concepts series) by Jim Blythe (Paperback - 16 Feb 2009)
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