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Customer Reviews

4.6 out of 5 stars19
4.6 out of 5 stars
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on 21 October 2009
I've read a lot of books on internet marketing ... and I mean a lot... and most of them are pretty tired, repeating the same old ideas and advice.

In comparison, Parkin's book is a breath of fresh air. It's a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it's clear right from the beginning that he really knows his stuff. I'm in the midst of launching a new online business, and despite having been through this whole process before (successfully) I was really struggling until I found this book. I found Parkin's emphasis on strategy especially helpful in developing a clear vision for my new business and drawing up a marketing plan that will take us successfully through launch and beyond. I only wish I'd found it 6 months ago!
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on 7 July 2010
A surprisingly up-to-date and forward-thinking digital marketing text, I would recommend this particularly to senior executives schooled in traditional marketing who find themselves managing digital teams and projects. From social media marketing to search engine optimisation and even the bones of digital marketing program and strategy-formulation, this book walks the lay reader through the subject painlessly. I see this book as being relevant to the field for many years to come and would highly recommend it as a solid introduction to digital marketing.
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on 22 July 2013
Basic, and sensible book, on how to apply marketing techniques in the new digital channels. Essentially "emarketing" - touching on website design, SEM, online advertizing, Email and "Buzz" marketing. Nice quick read.

However since 2009 Digital Marketing has become much more sophisticated specialized, and self-obsessed. There are now many more books on Digital Marketing available, focussing on the various aspects of Digital Marketing. Better to buy one of these!
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on 31 December 2011
If you're embarking on a new venture as a SMB, or if you're accountable in a business development role in a larger corporation then I recommend you read this book. The authors do an excellent job providing context to the size of the opportunity, in terms of global market reach, niche products and the ability to be a small but significant fish in a very big pond. And also what Web 2.0 really means and why consumers are now in control and why traditional marketing techniques are now obsolete.

The text is a little out of date now and subjects like social CRM, Cloud Computing and the rise of Android are absent from this text.

That said, I do recommend reading this, even as a skim read - there are just over 200 pages and you can much value from this book.
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on 6 December 2011
A very well written book. The examples used in the book show the maturity of the writer. The book is very well structured as an intro to writing strategies and plans for online marketing. Insights are shared in a very clear way, close to storytelling. You can use this book to prepare yourself for hands-on strategy thinking, but you'll certainly find some snackable quotes you can use for presentations as well. I recommand this book for curious online marketeers that want to see the bigger picture.
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on 11 May 2012
Digital Marketing: Strategies for Online Success

An excellent guide presenting all the essentials both for beginners and advanced online marketers.

Prof. Alkis S. Magdalinos

Amazon is, as always, outstanding in providing a wide choice and first-rate service to its' customers.
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on 2 May 2012
This book offers extremely useful advice for creating a digital marketing strategy for businesses of all sizes, as well as practical advice as to how to achieve your objectives. I would thoroughly recommend this book to all marketeers who need to be on top of their game.
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on 14 February 2014
i'm currently studying digital marketing in college and this book has been very useful for assignments. it wasn't on my reading list but it has good information and is easy to read , not full of jargon like some books. it makes reference to so good case studies also.
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on 7 October 2011
I got this book having no prior e-commerce marketing knowledge and I found it very easy to understand and very useful.It gets you to think of things that you would not have realised without prior knowledge and thus helping you to avoid mistakes. Highly recommended.
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on 3 September 2013
Really useful
will equip myself with the knowledge contained in this book to further my career prospects.

Would recommend, even for past time reading
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