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5.0 out of 5 stars Very good read about brand awareness and brand management
An in-depth look at four areas ... brand identity, brand architecture, building brands effectively and the organisational challenge of organising brands globally.
Published 3 months ago by Elle

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8 of 8 people found the following review helpful
3.0 out of 5 stars Brand Leadership �David Aaker & Erich Joachimstahler
David A Aaker and Erich Joachimstahler have compiled a book on the subject of brands which is comprehensive in its scope, deeply researched and offers an in-depth analysis of current methodologies and practices. It is, however, not for the amateur. Their approach is academic and their language is dry, sometimes verging on the inpenetrable. If you are in the very high-brow...
Published on 30 April 2003 by M. Roberts


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8 of 8 people found the following review helpful
3.0 out of 5 stars Brand Leadership �David Aaker & Erich Joachimstahler, 30 April 2003
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M. Roberts (london United Kingdom) - See all my reviews
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This review is from: Brand Leadership (Paperback)
David A Aaker and Erich Joachimstahler have compiled a book on the subject of brands which is comprehensive in its scope, deeply researched and offers an in-depth analysis of current methodologies and practices. It is, however, not for the amateur. Their approach is academic and their language is dry, sometimes verging on the inpenetrable. If you are in the very high-brow stage of your MBA this the book for you. If you are a brand manager seeking a little light reading to brush up your skills - set aside a good deal of time.
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5.0 out of 5 stars Very good read about brand awareness and brand management, 7 April 2014
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This review is from: Brand Leadership (Paperback)
An in-depth look at four areas ... brand identity, brand architecture, building brands effectively and the organisational challenge of organising brands globally.
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5 of 9 people found the following review helpful
5.0 out of 5 stars A must!, 8 Jan 2001
By A Customer
Don't have a second thought. A comprehensive and stimulating text which is business critical. A must for any Marketing Student / Exec.
Brand leadership, this is what business needed yesterday.
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0 of 1 people found the following review helpful
3.0 out of 5 stars Failed to deliver reading experience, 3 Jun 2013
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This review is from: Brand Leadership (Paperback)
Content of the book is ok, but the paper quality is disappointing so it doesn't deliver highly appreciated reading experience.
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1 of 6 people found the following review helpful
5.0 out of 5 stars David Aaker is the guru on Branding, 13 Sep 2001
By A Customer
David Aaker's previous books have been among the most lively and comprehensive in this field. These include "Building strong brands" and "Managing Brand Equity". In this latest book, Aaker and colleagues build upon earlier work and draw upon practical consultancy experience. highly commended.
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Brand Leadership
Brand Leadership by David Aaker (Paperback - 1 Oct 2009)
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