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1 of 1 people found the following review helpful
4.0 out of 5 stars Brilliant, 18 Nov 2011
This review is from: Marketing Communications (Paperback)
Great read, gives a good insight into marketing from a more contemporary angle. Visual aids make some of the more complex theories understandable.
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4.0 out of 5 stars Understanding marketing is easier, 30 Oct 2009
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S. Flinders - See all my reviews
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This review is from: Marketing Communications (Paperback)
Marketing communications is a great book for people who are studying how communications help with businesses get the right message out to their customers and how is the best way for them to reach their potential customer base.
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Marketing Communications
Marketing Communications by John Egan (Paperback - 19 April 2007)
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