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4 of 4 people found the following review helpful
5.0 out of 5 stars Just buy it, 25 May 2004
This review is from: Behind the Scenes in Advertising,Mark III: More Bull More (Paperback)
Jeremy Bullmore manages to do what so few people in advertising seem to be able to manage to do - write about it in an interesting way.
This book is a series of anecdotes used sometimes to illuminate, sometimes to educate and sometimes simply to entertain. I have found myself referring back to this book time and again because Bullmore always seems to say things in just the right way - damned infuriating really!!
I hadn't read any of his previous books before reading this and I don't think you have to to fully enjoy it. You don't even have to read the whole of this, just dip in and out as you fancy.
There are some books you can't put down. But this is in a different league, the second I finished this book, I picked it up again and started all over.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Learn from The Master, 31 Dec 2003
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S. Barber "herrbarber" (Norwich, England) - See all my reviews
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This review is from: Behind the Scenes in Advertising,Mark III: More Bull More (Paperback)
If you only ever buy one book on marketing or advertising, make sure it's this one.
The third edition contains many updated articles, as well as condensing some of those that remain from the second edition to avoid repetition. Bullmore's pragmatic, sensible style is easy on the eye and intellect, and the short lengths of each piece make it easy to pick up and put down without losing the sense of what you were reading.
If you've followed his 'Management Today' column, you'll know what to expect. His thirty years of experience is here, wrapped up nicely so we don't all have to learn the hard way. How JWT must miss him now he's retired....
Buy it. Now. And keep it handy - you never know when you'll need to pick a pearl of wisdom at a moment's notice.
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Behind the Scenes in Advertising,Mark III: More Bull More
Behind the Scenes in Advertising,Mark III: More Bull More by Jeremy Bullmore (Paperback - 24 Feb 2003)
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