Top positive review
46 people found this helpful
I'll be careful as I write this....
on 2 October 2003
How could I possibly resist this book once I'd seen the title? It demanded that I at the very least opened the book to find out just what a Pink Elephant is! What I found was entertaining, provocative, simple, perhaps obvious in parts (but hindsight is wonderful), and most importantly something which immediately changed my behaviour. You would expect a book about "personal communication heaven" written by an expert in the field to be easy to read and understand - you will find that to be true (I nearly wrote "you will not be disappointed" - oops Pink Elephant!)
This book both fun and potentially life changing - Bill McFarlan writes near the end "I have experienced at first hand how these rules have enriched my life and the lives of others I've met" and then goes on to finish with significant examples. Can "rules" about communication work in this way? Having read this book and had my first taste of putting the ideas into practice, I am certain that he is right. Thank you Bill. I commend this book to everyone.