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5 Reviews
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4 of 4 people found the following review helpful
5.0 out of 5 stars An excellent primer in salesmanship, 20 Nov 2007
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This review is from: Way of the Dog: The Art of Making Success Inevitable (Paperback)
I've read Burch's prior works and I've loved each of them. Here Geoff explains 'how to become a salesman' through the story of a dog learning the ropes of sheep-herding.
The idea is bizarre but the story conveys the essence of salesmanship in simple, no-nonsense sections.
I encourage entrepreneurial activity (and run several events along these lines here in Brighton). I lend Way of the Dog to people who want to learn salesmanship but have no prior experience - it is a great primer without any assumption about prior domain knowledge.
If you don't know much about selling but want to learn then you'll learn some techniques and receive some inspiration from this book.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Pure genius, 31 Aug 2006
By 
Steve Lauder (Cheltenham, UK) - See all my reviews
This review is from: Way of the Dog: The Art of Making Success Inevitable (Paperback)
I too have read several of Geoff's books, all of which have had a profound affect on my thinking, and (more importantly) on my business.

Compared to more famous titles like "Who moved my Cheese?", this little gem has far more to offer. Geoff Burch proves in this book that he can weave a great story, as well as give you ideas and insights that will change your life and your career.

This book isn't just recommended, it's essential reading.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Another corker!, 4 April 2005
This review is from: Way of the Dog: The Art of Making Success Inevitable (Paperback)
Have several of Geoff's other works (two are in my top five favourite business books); this is just as helpful, but in a different way. Rather than giving the reader a lot of information covering different commercial areas, this one builds up a step-by-step guide to selling. Mixed in with the customary humour are some gems for anyone who wants to improve their sales - have already made more than ten times the list price with just one of the ideas.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great book, 22 July 2005
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C. Harnett "welshcaroline" (Cardiff) - See all my reviews
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This review is from: Way of the Dog: The Art of Making Success Inevitable (Paperback)
A small, short book that uses a Sheepdog analogy to demonstrate techniques essential to selling. Enjoyable read and the messages stick in your mind in day to day dealings. Highly recommended.
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1 of 1 people found the following review helpful
4.0 out of 5 stars The way of the dog, 1 July 2013
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Mr. J. Mercer - See all my reviews
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This review is from: Way of the Dog: The Art of Making Success Inevitable (Paperback)
A good read at a good price and prompt service would recommend it to anyone
WHY must I write a review with A compulsory word count ????!!!!
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Way of the Dog: The Art of Making Success Inevitable
Way of the Dog: The Art of Making Success Inevitable by Geoff Burch (Paperback - 29 Mar 2005)
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