on 16 December 2013
Jacqueline nails it with Marketing To Win. Her book has everything an individual entrepreneur or small business needs to get off the ground or to grow bigger than ever before. Jacqueline has a gift for shrinking down massive concepts into small chunks that can be processed and set into motion immediately. I was amazed by how much marketing information I was able to absorb in a very short amount of time, including mistakes I had been making for years and interesting behavioral loopholes that I had been missing out on. Most importantly, Jacqueline writes in a very personal way, mixing first hand stories with cutting edge market knowledge (knowledge she gained by working with very big brands). Whether you're about to launch your first product, trying to take your business to the next level, or scratching your head wondering what to do, this book has something for you. Buy it. You won't be disappointed.
on 23 October 2015
I loved this book. Marketing to win is written by an author who has clearly fully got on top of the discipline of marketing with a detailed up to date knowledge of the subject. You get the sense that there has been a team of researchers working away behind the scenes for each chapter and she distils her knowledge into bite sized chapters that are easy to absorb. This author has clearly worked hard for the benefit of her reader and she helps her reader navigate the steps to climb into that privileged pocket of winning workers who are providing value to their customers, leading in their markets, staying up to date and on the ball and fizzing with that most valuable business commodity - enthusiasm
on 27 April 2015
I had the great joy and pleasure of meeting Jacqueline last week and she kindly gave me a copy of her book. I started reading it over the weekend and I have found it extremely useful, clear and easy to understand. It is really engaging. It almost feels as if Jacqueline is in the room with you sharing the content in person. It contains extremely interesting facts, quotes and provides you with all the tools and information required to lead a successful marketing campaign. A must read for anybody interested in starting their own business.
on 22 July 2014
There is so much marketing information out there at the moment it is hard to know who to listen to or follow. Plus so many strategies are not relevant to small business owners and entrepreneurs who rarely have the money, time or staff to implement half the things they shown. This book gets that, and Jacqueline not only takes big business techniques and distills them down for the small business owner. She also includes things that work better because you run a small business.
on 8 July 2013
I found this book really easy to read as the author has a very natural writing style. While this topic could have been a little dry for the uninitiated (me!), given her turn of phrase, it was truly as easy to read as a favourite novel. I have hired marketing specialists in the past as I felt that I could not do what they can and I now realize that this is simply not true so in these leaner economic times, I could not recommend it more highly.
on 11 July 2013
I saw the author Jacqueline talk at a seminar and she stood out, not just for her expertise but also for her warmth. I bought the book that afternoon and have found it a fantastic guide to getting clarity about my brand but also also getting my message out there! During the seminar she came across as very approachable and this seems to be her style - practical and dynamic. I recommend the book and seeing her talk.