Top positive review
4 people found this helpful
One of the best books written on Negotiation
on 4 November 2013
As a Negotiation trainer I have an extensive collection of books on Negotiation. Some of them good, many average and occasionally one stands out as being very good. I put Simon Horton's book in the latter category.
It is extremely well researched yet not weighted down by extensive theory that is difficult to implement.In fact, after reading just a few chapters,I changed my whole teaching approach to some of the fundamental tenets of Negotiation, like WIN-WIN negotiation which so many people perceive they do but in reality they don't.
His style of writing is easy to follow without being over-patronizing, something that seems to plague some Negotiator writers.
It's incredible value for money and almost a "no-brainer". If you bought this book and didn't save the cost of it in your next negotiation, whether it's negotiating with your partner or kids or in business you are clearly doing something wrong.
It will definitely become one of my regular go-to books for inspiration!