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on 11 November 2013
An excellent overview of the social media ecosystem, with plenty of top tips on how to maximise your brand, whatever your size. A cut above the rest. Highly recommended!
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2 of 3 people found the following review helpful
on 3 July 2013
CIM sent out an email promoting The Business of Being Social as their book of the month. We have just recruited an apprentice to help with Social Media and thought this would be a perfect start for them. After reading the first chapter I decided keep this copy for myself and order a 2nd one for Natalie.

Great content and great tone throughout the book, well done guys.
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on 20 January 2014
So well written, so easy to read, I just couldn't wait to get started. For those that want to start from the beginning its a must read! And It works. Thank you
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VINE VOICEon 17 October 2013
Format: PaperbackVine Customer Review of Free Product( What's this? )
Full of practical ideas, with short, clearly-marked sections and plenty of diagrams and info-panels: perfect for us information-age ADHD types!
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on 29 July 2013
Very well written and very practical.
An excellent business approach to social media.
A must have for any start-up or any marketeer.
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on 15 July 2013
A very easy read & extremely informative. Would thoroughly recommend to business' looking to move forward with marketing using social media.
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on 24 September 2013
this book is extremely well written. it makes a potentially complex subject easy to read and motivating. highly recommended !!
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on 3 November 2013
I would recommend this to anyone, individuals and businesses, struggling to understand how to make good use of social media
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2 of 3 people found the following review helpful
on 3 July 2013
So clear, easy to read and to follow. Love the practical exercises and stats plus that there is an 'updates' blog! Best I've read on using Social for Business!
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1 of 2 people found the following review helpful
Format: PaperbackVine Customer Review of Free Product( What's this? )
I found this an excellent book , very informative, not lost in the technical detail but also showing the business benefits to be gained. This was especially clear because it talks about how consumers now expect fast immediate contact.
It naturally does over blow things a bit - I'm not sure Armegeddon will come for those firms without a full on social media approach - as ever you'll probably need to tune it for your business - maybe a CEO blog won;t be needed for an engineering firm supplying components ..
But what it does do is make it clear that just like the web sites - if you do this , then do this properly
The worse thing is a half hearted attempt
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