Most helpful positive review
4 of 4 people found the following review helpful
Comprehensive guide on using social for business
on 23 August 2013
As a Marketing and Social Media professional, I'm always interested to read new books on the subject and look for tips on how I can improve my business strategy.
This is one of the more comprehensive books on the subject I've come across, as it covers a lot of the foundations of running social media for business, such as how to define your audience, create a strategy, daily account management and the importance of social listening.
It also covers in detail how to use the main social networks: Facebook, Twitter and LinkedIn, including how to set up accounts and the basic terminology and uses. Other networks such as Pinterest and Google+ get a shorter mention towards the end of the book.
This is a fantastic book for anyone new to social or anyone with a small business trying to find their feet in social media marketing. However, for those who are more experienced this book is unlikely to impart any new information but it may give you a few ideas on how to improve your strategy or content plan.
Still, a worthwhile read for anyone in the industry, especially newbies.