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3 of 3 people found the following review helpful
4.0 out of 5 stars This book won't change your life, 5 Jun 2007
This review is from: The World According to Y: Inside the new adult generation (Paperback)
Huntley has certainly done her research for this book, but it is still lacking in substance. This is a social commentary book that does a great job of pulling together the diversity of issues facing current and future generations, covering the confusing multitude of options available to Yers, but there is no `Huntley' in it - she clearly doesn't want to offer opinions or suggest answers on her research findings. For this reason it is weak on substance.

This book uncovers the self-inflicted contradictions that the new generation faces, but in doing so also shows the Yers for whimpering jeuveniles who continue to want life provided to them on a platter - no hard decisions to make, lots of money for little work, etc., until they have got sick of their parties and world treks and realise they have commitments. A recurring theme in this book is contradiction:

"This concern for the spiritual amongst a generation famous for its drive to consume, have fun and live for the moment seems contradictory. But this is a contradictory generation, called Generation Paradox by some market researchers. But their interest in fun and material goods doesn't negate the fact that for Yers something is missing."

Personally, I liked this book. Although it was a light read, it covered a broad range societal issues beyond those specifically related to Yers, and you should find yourself nodding along to most of what is written - mainly because there's nothing new here. But it does bring it all together in one place. Possibly this may be the problem with this book: after reading it I would very much categorise myself (if I was so inclined) as a Yer, even though I am outside the recognised age range. For this reason, I think the content may be more relevant to general recognition of globalisation and the issues that causes rather than being specific problems for a much more catchy, materialistic, and marketable group we can call `Yers'.

An important book for recognising market and social changes, but don't expect any direction or predictions from it. You are very much left on your own to decide - mirroring the lack-of-direction criticism commented on by many Yers. I would recommend this as a book particularly of use to Yers themselves, but they are unlikely to read it as their focus is elsewhere. That leaves it up to the Xers, or XYers (like me) to try and work out a path that avoids societal detonation.

Buy it, borrow it, or avoid it. Either way, this book won't change your life.
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2 of 2 people found the following review helpful
5.0 out of 5 stars World According to Y, 28 Aug 2006
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Helen Brooks "Helen Brooks" (Australia) - See all my reviews
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This review is from: The World According to Y: Inside the new adult generation (Paperback)
Being a Generation X and working with Generation Y I found this book very valuable. You find yourself nodding along and it answers alot of questions that I had about the next generation. I was hoping I wasn't going to become my parents/grandparents and say "the problem with this generation is..." but with this book you are equipped with Y's thinking, you understand where they are coming from. Huntley has done her research thoroughly - for anyone living and working with Y's this is book is invaluable!!!
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The World According to Y: Inside the new adult generation
The World According to Y: Inside the new adult generation by Rebecca Huntley (Paperback - 1 Mar 2006)
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