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Fab guide to business planning for creative businesses
on 17 December 2012
This book is the follow up from the successful The Handmade Market Place. Where that book was aimed at people new to selling handmade this one is more about achieving long term business goals. The main focus of the book is on business planning, and writing a business plan.
Most traditional business planning books and guides aren't always particularly relevant to people running handmade businesses, who often have very low, or no start up costs and often don't involve renting premises etc like larger businesses. This book starts by getting you focused on the aims of your business and working out what your goals are. The latter half of the book is more focused on the sections covered in a business plan and how they apply to a creative business. There are excecises throughout to get you thinking about how what you have just read applies to your business. The information is broken down into small manageable chunks, not big blocks of text which makes it easy to dip in and out of, or to digest if reading all in one go.
The author also calls on her network of craft business owners to get tips, advice, case studies and motivating messages from them which are interspersed throughout the book. This book would be very useful to anyone running a creative business, more so than your traditional business guides.
This review also appears on The Sewing Directory.