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No B.S. Brand-Building by Direct-Response
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1 of 1 people found the following review helpful
on 3 May 2014
Very disappointing. I thought I was buying another excellent book by Dan Kennedy, but apparently not. Really nowhere near the standard of the rest of the books. I'll buy his next one, but that will be the end if they are to be nothing more than the boring ramblings of a company who may be legends in their own minds but probably don't do it for a lot of people. What a shame. I would rather Dan retired than did what Patterson is doing in novels.
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1 of 1 people found the following review helpful
on 13 May 2014
I have several of the Dan Kennedy No BS Guides and all provide quality information. However I just feel with this new
book that there is nothing new and its all ready been covered in previous books. Also most of the chapters are not written
by Dan Kennedy. If you have never purchased a Dan Kennedy book buy it but if you have his other books there is nothing
new here.
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on 28 May 2014
I consider myself to be a strong marketeer but this book provides a whole new depth to my understanding. It is a must for any business looking to grow!
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