Most helpful positive review
4 of 4 people found the following review helpful
Not just for sales and marketing
on 30 May 2013
This book is excellent on so many levels. I am not a sales person but I need to use the art of persuasion to assure stakeholders that I know how to run digital media projects effectively. This book is packed with tips and examples on how to listen to client needs and ensure you have the right attitude to seal the deal in any competitive field. It is also an invaluable resource if you are preparing for a job interview, read Part III an adapt the pitch meeting and presentation guidance to an interview scenario so that you can market yourself more effectively. If you fear networking, then read Part II, it's easier than you think - we do it all the time but there is plenty of advice of how to make your presence memorable. Brilliant resource, I recommend this 100%.