on 21 July 2010
I've been a big fan of Dan's for years. His straight forward style gets right to the point and this book is no exception. It covers the complete cycle for creating the ultimate sales letter going right from getting your leter delivered, to getting it opened, to getting it read and finally to getting the customer to take action (ie: Buy!).
Even if your sales letter is actually an email then there is lots in this book that will help you. Certainly the section on great headlines (ie: email subject lines) will definitely improve your open rates.
One of the very subtle lessons to learn from the book is that the book itself is one huge sales letter! It very carefully guides you towards joining Dan's Inner Circle members. Just watching how he does that is a valuable lesson in itself.
A very good read and worth every penny.
on 1 December 2009
I was advised to buy this book by a mentor but I think this book was dated the day it was published. It may have had relevence in the 70's but the "tricks" it describes would not have caught the man of the 80's. If techniques of the mid 20th century interest you then this is ideal. The author says "I'm not telling you this to brag" a few too many times to believe it and his conquests are often used as case studies. To be fair he has spent time on other peoples success stories too and these older strategies can be, in a few cases, adapted for modern day use; hence the two stars rather than one.