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27 of 28 people found the following review helpful
5.0 out of 5 stars Highly Recommended!
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a...
Published on 20 July 2005 by Rolf Dobelli

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1 of 1 people found the following review helpful
3.0 out of 5 stars A bit obvious
I hesitate to say the legend that is GK is in any way mediocre or what he says obvious, but this book needed to be a bit deeper. Perhaps it just needs an update, 2004 seems a long time ago. It could be much shorter and still have the same content.

Check our Bill Aulet's book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup which has come out of...
Published 11 months ago by tartanfeet


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27 of 28 people found the following review helpful
5.0 out of 5 stars Highly Recommended!, 20 July 2005
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Art of the Start, The (Hardcover)
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue-in-cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of other start-ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but we find that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Good, 17 May 2005
By 
R. Rosini "Newtype" (London) - See all my reviews
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This review is from: Art of the Start, The (Hardcover)
A very good practical book for startups and those who plan who start one. Many books miss completely the point, having been written when the memory of the bootstrapping effort has faded, or by people who had almost bottomless marketing funds. This books assumes that you're cash strapped and looking for external equity financing.
It's also nice that it covers a section on charities although the intended audience are technology companies.
In my opinion, this is the only "operational" book you need for a startup, while the others should be focused on the specific market you're after (i.e. like G. Moore's Crossing the Chasm if you're in technology).
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4.0 out of 5 stars Insider advice for an entrepreneur, 19 Mar 2010
This review is from: Art of the Start, The (Hardcover)
This book was written primarily for technology start ups. Author has been operating one of the Venture capitalist firm located on the west coast of US so he has some first-hand knowledge and experience about various aspects of a start-up company looking for funding.

What impressed me most about this book is the solid pitching advice he gave to readers. He indicated most obvious mistakes most of the start up companies do while pitching. Business partnerships was also emphasized and authors indicated that past Innovations usually are products of multiple minds despite what history books says. He gave Thomas Edison (Light Bulb), Steve Jobs (Macintosh) and Richard Branson (Virgin Airlines) as examples. Business partnerships or soulmates as he states it are essential if you want to be a successfull entrepreneur.

There is some solid advice about writing a business plan too. Once again, he pointed out obvious logic mistakes most of the start ups are into. Bootstrapping, in better words saving on everything you can while in the initial phases of a company is the way to go. There is some recruiting of top talent advice too but it is mostly aimed for the top positions; anyone titled like CXO.

If you are ever thought about initiating a business whether technology, off-line or online, I think this book has some valuable advice you can find lots of practical and right away use.
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15 of 18 people found the following review helpful
4.0 out of 5 stars A good fast read for people too busy building a business, 6 Jan 2005
This review is from: Art of the Start, The (Hardcover)
I got this book for free through one of Guy's investment companies ([...]
However I would have gladly paid double the amazon price!
If you are starting a new business or are in the throws of setting something up, take the time to read this. It's one of the most practical guides there is and is the ONLY one that I've immediately started re-reading after finishing it.
It will certainly put things into context when times get tough in your new business.
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1 of 1 people found the following review helpful
4.0 out of 5 stars very good book on the subject, 26 May 2009
This review is from: Art of the Start, The (Hardcover)
Kawasaki writes in a really easy to read and engaging language, and has structured the book very well. I'm starting a business now, so it was very motivational and inspiring to read this book. My only caveat is that towards the end, it get slightly repetitive. But all in all, if you're interested in starting a business, and executing on strategies, get this book.
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1 of 1 people found the following review helpful
3.0 out of 5 stars A bit obvious, 6 Nov 2013
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This review is from: Art of the Start, The (Hardcover)
I hesitate to say the legend that is GK is in any way mediocre or what he says obvious, but this book needed to be a bit deeper. Perhaps it just needs an update, 2004 seems a long time ago. It could be much shorter and still have the same content.

Check our Bill Aulet's book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup which has come out of MIT's Sloan School. It came out in July 2013, and is very good.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Simple, comprehensive, motivating, 4 Jan 2012
This review is from: Art of the Start, The (Hardcover)
This one will tell you why it is so much better to actually start something than think about the starting :)
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1 of 1 people found the following review helpful
2.0 out of 5 stars Don't believe the hype..., 3 Nov 2011
This review is from: Art of the Start, The (Hardcover)
There's surely too much unfounded hype around this book. It has some useful insights, perhaps at a rate of 30/70 where 30 is great and 70 useless.
This book has pages and pages of blatantly basic advice, like how to send emails!
it could have easily be cut down by half and you wouldn't even notice.
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5.0 out of 5 stars Extremely practical!, 10 Aug 2009
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This review is from: Art of the Start, The (Hardcover)
This book will give you the important facts and guidelines to create any business or internal project. Guy goes right to the point on all the topics reviewed, and constantly gives relevant anecdotes regarding the topic in hand which give you the confidence to go ahead and do it.

This book is highly recommended to anyone writing a business plan, creating an elevator pitch, creating the power-point, looking for funding, recently started a business, etc. I would even recommend it to someone who has an established business, just so he can review his previews steps and see if there's anything he could be doing better.
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3.0 out of 5 stars Soon forgotten, 19 May 2012
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This review is from: Art of the Start, The (Hardcover)
This book is not what Rich Dad Poor Dad was. I remember that one and the lessons it learned. This one is already forgotten
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Art of the Start, The
Art of the Start, The by Guy Kawasaki (Hardcover - 26 Oct 2008)
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