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4.8 out of 5 stars17
4.8 out of 5 stars
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on 21 August 1998
This book is so easy and fun to reay you might think it's a lightweight. Not so! Every page packs a wallop. The "Become-Idea-Prone" chapter alone is worth the price of a dozen other self-help books. Foster not only gives you the keys to creativity, he opens the door to a richer life. A knockout!
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on 23 October 2006
Everyone should read this book. No matter who they are or what they do. This book helps you get your creative juices flowing but also is like a self help book with out the depressing side. It teaches you, among many things, to let go, have fun and to observe. Really looking at things is a lost art in our fast paced world. This book shows you how to make sure you don't miss things, and then to use what you have seen. Buy it!
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TOP 500 REVIEWERon 14 February 2009
This is a fun book to read and I'm sure was a fun book to write.

Jack Foster confesses in the opening pages that there is no rocket science enclosed within its pages, and perhaps nothing new. In one sense he is correct, and his liberal use of quotations, some of which span the centuries, underline the timeless nature of the principles he describes. Indeed like much good advice, he is telling us much that we already know, if only we take the time to stop and realise it. Sadly the reality is that we seldom do.

Here is perhaps the secret of the book. Jack writes in an engaging style which invites the reader to take a moment out from continuously doing what they do. The style of the book and its length, you will read it easily in two evenings, invite the reader to allow themselves to be reminded that they already know how to have ideas, and have simply lost the habit, and need to refine their skill.

In essence the book outlines five steps. Define the problem; Gather the information; Search for the idea; Forget about it; Put the idea into action. As I said, no rocket science, but the book explores each step in concise and inviting chapters which bring focus to the process without labouring the points.

Among other things you'll learn how to be courageous and curious, how Einstein equated his ability to being mentally retarded and thinking like a child, and the importance of fun.
The careful use of quotations expands the imagery of the ideas as do the personal anecdotes and gathered stories. In addition there are lists of prompts to get each of the steps of the process working for you.

Some of the anecdotes naturally relate to Jack's background in advertising, but don't be put off. These do nothing to diminish their value to all of us who seek to see in new ways and do new things.

As a taster, think of the question "What is half of thirteen?
How many answers have you got? The book stops at 23 answers, but having read it, I guarantee you'll double this and know that you can double it again.

This is a good fun read and will remind you of all you know about having ideas, and help make these magical events less infrequent.
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on 19 January 1999
I'm another teacher who agrees with the one from Omaha. This little book would make an excellent textbook for three reasons: 1. It is fun and easy to read. 2. It is inspirational. 3. It teaches one how to think. And it doesn't make any difference how old your students are. Even ten year olds could learn a whale of a lot. An incredible little book!!
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on 5 September 2006
I was recommended this book on a training course, and I completely agree with the other reviewers that it is a great book. So fun to read, and I found it very inspiring to become more creative!
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on 4 September 2008
I give workshops on creativity and innovation and can honestly say that this is one of the best books I have ever read on the subject. It is written in a friendly, easy to read style with many personal stories and anecdotes. But make no mistake, it delivers real value in terms of telling you how be creative. This book is highly recommended for anyone who wants to unleash their imagination or to help their team generate great ideas.
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on 7 August 1999
...must be the best advice I have heard on the subject of creativity. This book distills the creative process and illustrates by examples. A very enjoyable and worthy read.
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on 11 April 2012
Jack Foster credits James Webb Young for the basic framework of idea-making, but expands it into a more satisfying book. Young's book (or really simply an essay) is the basic principle laid bare, stripped down - there's a beauty in that, to cut it short so that it fits 30-40 pages. However, Jack Foster makes it so much more appetizing and fun to read. The principle is fleshed out with great examples, funny tales while still being very concise about its advice.

This books is about ideas, more than simply about advertising. As a newcomer to advertising and copywriting I've thrown myself into a lot of different books. How to get ideas just might be the book that tells me to quit studying and go to work on accomplishing what I intend. It really is a book so inspiring that you want to put it down, while still wanting to keep on reading. I will be back for my re-read pretty soon.
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on 13 July 1998
When I read the title I didn't believe it was possible for somebody to show somebody else how to go about the process of getting an idea. But Foster does it. He actually does it. Unbelievable! Not only that, it's fun to read also. A phenommenal book.
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on 4 April 1998
This book contains very simple rules and instruction that opens the road to rich and creative thinking.The book is simple,deep,funny,informative...yet it deals with staight forwad issues...when you finish readin it you will say..." Why didn't I think of that?" A book that you will keep reading for the rest of your life. A very Goog book...
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