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5.0 out of 5 stars Entrepreneurs, new salespeople read this book., 3 Aug 1998
By A Customer
Starting a new business? New to sales? (Feel you are too young/old to jump start your production?
Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.
Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients.
If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.
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5.0 out of 5 stars Well written and full of great practical advice, 19 May 2014
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For what was a very modest price this book is a fantastic resource for anyone looking to develop their business through networking.

The author gives many similar examples of good networking which can seem repetitive but I actually found this useful to reinforce and embed the techniques he recommends.
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Networking with the Affluent and Their Advisors
Networking with the Affluent and Their Advisors by Thomas J. PH.D. Stanley (Hardcover - 1 Mar 1993)
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