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on 23 December 2013
Ok, first of all, forgot all those review that are before this one. Those ones are CLEARLY about the first edition, not this second one (the so called "Enhanced Edition"). So credit should go, where credit is due. That said, I must now say; this is a HUGE improvement over the first edition.

All those little mistakes of the first edition were corrected, there is more information, more images, and surprisingly even an entire section dedicated to Europe. Serious, usually Europe is either forgotten or slightly mentioned. Not here. Interviews to some main characters in Sega, almost every country of Europe mentioned, the marketing, the games done by European companies for Sega consoles (Ocean, US Gold, DoMark, Codemasters...), I even enjoy knowing more about Sega World here in London (so many people have forgotten about it!). Once again I applause the authors effort in really turning this second edition into a more deep look of Sega and its worldwide heritage.

So is everything perfect? Maybe no. Slight mistakes can be found, but nothing serious. Also I take in consideration that the book is huge and full of information, so small typos can occur. Nevertheless, this is still a great book. I gave it 5 stars without any problem.

If you're a big Sega fan, and really interested in some insight about how Sega functioned in Europe, do yourself a favor and buy this book.
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on 3 February 2014
I've always been interested in Sega having grown up during the 80's and 90's when my friends had their consoles and remember hearing lots of different stories about them, but being a Nintendo owner I didn't get to experience them first hand. This book is incredibly detailed and it's fascinating to read about such a huge company making such terrible decisions - similar to what Nintendo is doing now. Occassionally the book repeats itself but I honestly couldn't put it down from start to finish. I liked looking at the Sega magazine adverts that are re-printed inside although it would be nice to have them as a higher quality print. Recommended for all videogame enthusiasts
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on 25 August 2015
If you are interested in Sega, or even just consoles / retro computing generally then this is an essential read. Detailed and comprehensive (I was particularly interested in the founding years and Sega Europe chapters). My only criticism is that the book is overly long and some decent editing could have removed a lot of duplication and over-use of certain phrases to give a more satisfying read.
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on 9 April 2015
This is a well researched book that contains a fascinating history into a game company legend. The problem with the book though is that it lacked structure. There is an awful lot of going backwards and forwards in time to make a point that could have been much better made by careful structuring and possibly a good subeditor.

Enjoyable none the less
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on 16 October 2014
Brought as present for son it what he ask for and he is very happy with this book
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on 18 December 2014
A really well written and extensive view of one of the icons of the videogame industry. This book also gets aditional points for having perspectives from the European market, something that most of the other authors tend to forget, focusing only on North America and Japan.
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on 19 April 2016
Wow a brilliant history of a brilliant company. Well pieced together and enjoyable... be careful about being swept away I ended up buying a mega cd and 32X whilst reading this! Fantastic.
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on 20 January 2015
Could have had more info from the people involved and a bit less opinion but otherwise the facts are interestingly presented and a good read.
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on 2 March 2015
Well researched and interesting book.
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on 5 August 2015
Perfect book
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