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5.0 out of 5 stars Great branding ideas weaved throughout their journey, 1 Jan 2014
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They shouldn't have sold to GAP...either way really interesting story about two individuals making it up along the way. Recommend
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Wild Company: The Untold Story of Banana Republic
Wild Company: The Untold Story of Banana Republic by Patricia Ziegler (Hardcover - 2 Oct 2012)
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