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2 of 3 people found the following review helpful
1.0 out of 5 stars Save your money, 14 Feb. 2011
This review is from: Improve Your Copywriting: Teach Yourself (Paperback)
This is a ridiculous, unhelpful book, written at speed for cash.

The information is poorly organised and the layout confused and disordered.

Chapters fail to follow any clear lines of reasoning. Points are included seemingly at random. Random facts are used as padding. And many established copywriting techniques disregarded on the author's whim.

Save your money and use it to buy 'The copywriter's handbook', by Bob Bly - a serious book full of invaluable advice written by a proper copywriter.
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Improve Your Copywriting: Teach Yourself
Improve Your Copywriting: Teach Yourself by Jonathan Gabay (Paperback - 29 Jan. 2010)
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