Customer Reviews


5 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 

The most helpful favourable review
The most helpful critical review


2 of 2 people found the following review helpful
5.0 out of 5 stars This book is awesome
This book is an absolute must for any business or anybody looking for a challenge of change in their career. It's opened my eyes to new ways of working and has made me realise my talents may lie elsewhere. It has also made me aware of the power and beauty of social media.

It's well written and there are some great examples and stories, the key to all good...
Published on 9 Jan 2011 by Mr

versus
3.0 out of 5 stars Re-engineering 2?
This book is a description of some of the facts of new technological, social and economic realities. The power that customers (clients? victims?) can wield over company reputations through the interweb is laid out with delightful clarity. I am not a young man, but even I knew that. It also pointed out that the Pareto principle (the 80:20 rule) is alive and well. It then...
Published 8 months ago by Dr. J. Vickers


Most Helpful First | Newest First

2 of 2 people found the following review helpful
5.0 out of 5 stars This book is awesome, 9 Jan 2011
By 
Mr (LONDON, United Kingdom) - See all my reviews
(REAL NAME)   
Verified Purchase(What is this?)
This review is from: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Hardcover)
This book is an absolute must for any business or anybody looking for a challenge of change in their career. It's opened my eyes to new ways of working and has made me realise my talents may lie elsewhere. It has also made me aware of the power and beauty of social media.

It's well written and there are some great examples and stories, the key to all good communications.

Buy it, read it and make a change to your life.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2 of 2 people found the following review helpful
5.0 out of 5 stars Empowered, 7 Jan 2011
By 
NJ A'Court (Lonodn, UK) - See all my reviews
(REAL NAME)   
This review is from: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Hardcover)
A top read! Extremely informative book - telling you through examples an important message; now that your custmomrs are empowered through social media and connectedness - your staff need to be as well to speak with them. Load of case studies of firms doing this well now - both big and small.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2 of 2 people found the following review helpful
5.0 out of 5 stars How to get the buzz buzzing, 15 Oct 2010
By 
Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Hardcover)
In his previous book Groundswell, Josh Bernoff defined strategies for engaging customers on Twitter, blogs and other online social technologies. Since then, a growing number of businesses have connected with their customers using these online tools. But what effect does that engagement have on companies? And what "management challenge" does this new trend present? In this book, Bernoff and his Forrester Research colleague Ted Schadler examine these pressing questions. With great precision and enthusiasm, they detail why and how companies should change the way they run to "unleash" their employees' technological potential, so they can reach out to customers and solve their problems. getAbstract recommends Bernoff and Schadler's book to all managers and marketing professionals. Its concepts and strategies are vital knowledge for modern businesses.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


3.0 out of 5 stars Re-engineering 2?, 19 Jan 2014
By 
Verified Purchase(What is this?)
This review is from: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Hardcover)
This book is a description of some of the facts of new technological, social and economic realities. The power that customers (clients? victims?) can wield over company reputations through the interweb is laid out with delightful clarity. I am not a young man, but even I knew that. It also pointed out that the Pareto principle (the 80:20 rule) is alive and well. It then suggests that business needs good people who want to serve customers (clients) and use modern IT to do so. The overall message reminded me so much of the principles of re-engineering outlined 20+ years ago: only a small portion of what you do matters, do it better (time and money) and you will do better (the classic example being purchasing in a large motor manufacturer making big savings both on the purchases and the processes to make them). The emphasis in this book is more on quality/service than time and money but the implication is that will come if you get the service/quality right. It further talks about supporting those good people - with IT - to support customers.

Perhaps it's me. I work in a big, stodgy engineering company. It is almost our mission statement that "customers don't know squat". So, perhaps I just don't see what this book stands for. The other reviews are so positive - life changing! - but for me, it was a bunch of (interesting and useful) stuff that has been around for a long time.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Josh Bernoff and Ted Schadler - Empowered | Review, 22 Jun 2013
By 
This review is from: Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Hardcover)
Empowered is the sequel to Groundswell, the best-selling and groundbreaking book by Josh Bernoff and Charlene Li of Forrester Research. This book is equally well-researched and informative, creating a new groundswell in its own little way.

Empowered tells you all you need to know about today's empowered consumer, and it explains how businesses can do worse than to empower their own staff to use social technology and the internet to provide support to and to build a relationship with both existing and potential customers.

Empowered was released in 2010, a couple of years later than its predecessor, and although three years is a long time in the age of the connected consumer, Empowered does well to stay fresh and relevant, even more so than Groundswell, which is still considered to be a breakout thought-leader in the social media 'space'.

Josh and Ted promise to teach you how to unleash your employees, energize your customers and transform your business, and the two authors don't disappoint. It's not too in-depth, either - there's a good balance between providing enough detail to help you to convince your CEO and keeping it short enough so that you can read it in a couple of days during your commute.

Overall, empowered comes highly recommended, from myself and from the hundreds of small and medium-sized business owners who've used these techniques to revolutionise the way they work.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First

This product

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Used & New from: £0.01
Add to wishlist See buying options