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1 of 1 people found the following review helpful
4.0 out of 5 stars How to get people talking about your company
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is...
Published on 18 Oct 2007 by Rolf Dobelli

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10 of 13 people found the following review helpful
2.0 out of 5 stars Repeat and repeat and repeat.....
OK, world of mouth is the most effective advertising. And in case you didn't get it, it will be explained through 60 pages. Then, finally we go to some practice: refer-a-friend scheme (that's already 2 years ago...), blogs and boards (nothing new), making people talk about yourself... with some few cases of interesting ideas already put in practice. We all know that...
Published on 29 Nov 2006 by J. L. Vergaert


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1 of 1 people found the following review helpful
4.0 out of 5 stars How to get people talking about your company, 18 Oct 2007
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Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
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This review is from: Word of Mouth Marketing: How Smart Companies Get People Talking (Hardcover)
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.
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10 of 13 people found the following review helpful
2.0 out of 5 stars Repeat and repeat and repeat....., 29 Nov 2006
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J. L. Vergaert "Jean Louis" (Hammersmith, London United Kingdom) - See all my reviews
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This review is from: Word of Mouth Marketing: How Smart Companies Get People Talking (Hardcover)
OK, world of mouth is the most effective advertising. And in case you didn't get it, it will be explained through 60 pages. Then, finally we go to some practice: refer-a-friend scheme (that's already 2 years ago...), blogs and boards (nothing new), making people talk about yourself... with some few cases of interesting ideas already put in practice. We all know that enthusiasm is not a strategy, and devil lies in details of implementation, which are critically lacking in this book. So if you already have read any other book about word of mouth, you won't learn anything. If, like many Managers, you don't know anything about blogs, forums, communities, and importance of customer service, then you can start reading this book - and to confirm your sudden conversion to this new idea, distribute it to your commercial staff who already knows everything about it.
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Word of Mouth Marketing: How Smart Companies Get People Talking
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz (Hardcover - 1 Nov 2006)
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